9/1/2023 0 Comments Pin stacks couponsHow? The consumers are better influenced by separate offers stacked together, for example: "10% off your purchase, plus an extra 15% off with a coupon" than when being offered a single discount of "30% off." Shulman, and Haipeng Chen, retail shop owners that use discount combinations in practice increase their revenue. According to the research carried out by Necati Ertekin, Jeffrey D. Incentivizing customers – the way in which you present your discount offers matters too.Here are the potential ones: Pros of discount stacking: Like every marketing strategy, the possibility to stack coupons have both advantages and disadvantages. What are the benefits and drawbacks of implementing coupon stacking at your business? However, it is important to remember that not all store coupons can be stacked together – some shop owners may have particular validation rules which make combining certain discounts impossible or limitations concerning the number of coupons that can be stacked together. Naturally, when shoppers stack coupons, it becomes an effective method of saving money. Another scenario is that a customer themselves can simply have two or more coupons and stack those discounts codes at checkout. If a customer has an additional coupon for 10% off a purchase, then the discounts stack and amount to a total of 20% off. Let's say a retailer offers a 10%-discount on particular products. How does coupon stacking look in practice? In this post you will learn what is coupon stacking, what are pros and cons of such practice, how retailers use discount combinations in practice, and what is the best tool to enable stacking coupons.ĭiscount stacking (also called coupon stacking or promotion stacking) refers to the practice of combining multiple discounts or promotions by customers to maximize their savings on a purchase. Moreover, stackable discounts are a great solution for retailers as well, because they make up for a great UX experience, nurture customer loyalty, and can be considered a vector for bringing new shoppers in. As in the words of Brian Vines "coupons are like pancakes" – one will do but a stack of them certainly is much more satisfying. They make consumers especially happy if they can redeem more than one coupon at checkout while shopping. Accordingly, shopping discounts and special offers are currently of great value. In 2023 inflation has still not stopped making everybody's life quite miserable. Topping off Discounts: What Is Coupon Stacking and Why You Should Do It
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